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Editions celebrating women leaders, founders, and the ideas shaping their industries.
Jolene Finn, founder of Authentic South Africa, is championing a more meaningful approach to tourism by connecting international travelers with the people, cultures, communities, and lesser-known experiences that define Southern Africa. Drawing on more than two decades of travel-industry experience, she aims to inspire emotional connections with the region, amplify underrepresented tourism businesses, support local communities and conservation initiatives, and promote authentic, responsible, and commercially sustainable travel. Through collaboration, storytelling, and technology, Jolene is working to broaden the global perception of Southern Africa and help travelers discover the people and stories beyond traditional tourism routes.
For more than two decades, Ximena Díaz Alarcón has built a career around understanding human behavior, culture, consumer motivations, innovation, and emerging technologies. As CEO and Founder of YOUNIVERSAL, she helps organizations look beyond data points to uncover the cultural forces, everyday experiences, and human motivations that shape consumer realities.
Andrea Sanfacon, Founder of Maya Clean Beauty, is an entrepreneur whose personal journey of transformation inspired a purpose-driven approach to beauty, wellness, and self-love. Established in 2019, Maya Clean Beauty champions conscious skincare, holistic wellbeing, self-worth, and empowering women to heal, shine, and begin again. Through her work with Maya Clean Beauty, The New Normal, and Eira Technology, Andrea promotes authentic leadership, human-centred innovation, conscious living, and meaningful impact.
Lisa Faye Crites, award-winning inventor of The SHOWER SHIRT™, entrepreneur, healthcare advocate, speaker, and best-selling author of Beautifully Unbroken, transforms her personal recovery experience into purposeful innovation. Her work champions patient dignity, comfort, confidence, and emotional wellbeing, demonstrating how empathy can improve the recovery journey and inspire more compassionate healthcare.
Luciana Garcez, Events Director at Inovents, brings more than two decades of experience across Brazil and Latin America. Combining strategic planning, operational excellence, and people-centered leadership, she transforms corporate events into business tools that strengthen relationships, engagement, and organizational culture. Her approach emphasizes measurable outcomes, meaningful human experiences, sustainability, innovation, and purposeful event design.
Priscila Minussi Degobbi, Founder & CEO of Tryfit, focuses on the human side of leadership, wellness, and organizational performance. Drawing from high-performance sport, emotional intelligence, positive psychology, mindfulness, and organizational development, she helps leaders and teams strengthen communication, resilience, relationships, and performance. Through Tryfit, she combines human-centered leadership, continuous improvement, wellness, and experiential learning to create meaningful and measurable organizational change.
Some of the most influential people inside an organization are rarely the ones standing at the podium or announcing the next strategic milestone. Their contribution exists in the systems that prevent chaos, the decisions made possible through careful preparation, and the quiet confidence that allows leaders to move forward with clarity. Their work is seldom measured by visibility, yet its absence would be impossible to ignore. They become the invisible architecture behind sustainable leadership, transforming complexity into structure and ambition into execution. For more than two decades, Lea Nichols has embodied this philosophy. From executive support to becoming an Executive Operations Strategist, author, board member, and thought leader, she has continually expanded the boundaries of executive partnership.
Long before challenges become visible in results, they often appear in conversations. A missed nuance can alter a decision. An unspoken concern can shape a team's direction. A message interpreted differently than intended can create ripple effects that travel far beyond a single interaction. Within every organization exists a constant flow of communication that influences trust, collaboration, innovation, and culture, yet much of its true impact remains unseen. For decades, businesses have invested heavily in understanding performance, productivity, and operational efficiency. What has remained far more difficult to understand is the human layer that connects them all. Beneath every strategy, every project, and every outcome lies a complex web of intentions, perceptions, emotions, behaviors, and relationships. These invisible dynamics often determine whether organizations thrive or struggle, but they rarely have a language or framework through which they can be meaningfully understood. This challenge became the foundation of Gabriela Alfaro's work.