
Executive Voices in Luxury & Brand Leadership 2026
Luxury has always been misunderstood. For some, it is measured by price. For others, by rarity. A few define it through craftsmanship. But almost nobody asks the question that matters most: why do human beings continue to treasure objects they no longer need? Featuring Rashed Mohammed Alabdullatif, Founder and Owner of TITTO RICCI, this edition explores craftsmanship, identity, heritage, trust, character, contribution, and the responsibility of carrying a legacy forward. With more than four decades of experience in the international watch and jewellery industry, Rashed's journey reflects a lifelong commitment to preserving cultural heritage while shaping its future through design, craftsmanship, and innovation.




